One hundred companies and tour operators have contacted Marbella at the renowned International Tourism Fair that has taken place in Madrid from January 22 to 26. With this, Marbella intends to strengthen its strategy against tourist seasonality.

Larua Arce, general director of Tourism in Marbella, has concluded the fair by making a very positive balance of the established contacts, since she has had meetings with the Iberia airline, Booking, Expedia, FTI Group, Louxotour or Sidetorus. According to her, “All these contacts will serve to develop a working relationship and materialize agreements in the coming months with the aim of mainly strengthening tourism in low season in the city.”

Laura has highlighted the great interest that both national and international companies have placed in Marbella. And they have been related to all types of tourism segments, obtaining a much broader vision in order to propose new strategies to implement in the city to attract more tourism. Some of them are:

  • Strengthen the health offer by Tourism Health Mediterranean.
  • Launch an activity program for children in the Old Town, where a mobile application, called Traveling With Children, has been created.
  • Promote Marbella as a cycling destination with the help of Bikefriendly.
  • Golf has been promoted in the United States thanks to Expedia, the great booking platform.
  • Promotion of the Marbella brand in the Chinese and Arab market through several opinion portals.

On the other hand, in the congress part, the Tourism delegation has made progress in relation to the collaboration with the Spain DMCs association, a company that includes the main travel agencies focused on meetings, incentives and events to continue strengthening this segment. Also, the possibility of making agreements to establish special discounts for those who come to Marbella to Congresses or other promotions is being negotiated with Renfe and Iberia.

Other companies with which contact has been made are with companies in the innovation sector, new technologies and specialized national and international journals. Therefore, we can conclude that FITUR will bring very positive results to Marbella, so if you have not visited it yet, do it soon, the wide variety of plans it houses is suitable for all types of public. Feel it and enjoy.